Designing a commercialization strategy for UCA-SOPPEXCCA in Nicaragua

08
Mar

Designing a commercialization strategy for UCA-SOPPEXCCA in Nicaragua

ForestFinest Consulting has successfully designed a commercialization strategy that allows UCA-SOPPEXCCA to strengthen its competitiveness and position in international high value cacao markets. UCA-SOPPEXCCA is a Nicaraguan federation of 15 small-holder cooperatives which unites more than 650 producers and families. Market entry potentials and challenges were analyzed in a detailed market research. Sustainable agriculture schemes and FaireTrade certification were identified as important key points in UCA-SOPPEXCCA’s competitive strategy to occupy international high value market niches. Further, ForestFinest Consulting bundled these insights into training courses tailored to the needs of the relevant stakeholders. The workshops hold with producers, promoters and staff of SOPPEXCCA focused in particular on the development of skills in cocoa Marketing.

 

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